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Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. Defining your brand, in today’s market, must cover a lot more than simply a logo and the colors you dress it up in.
You must take a personalized journey that starts with your customers. A step by step process to get to the very essence of your business values. Branding includes Corporate Identity i.e. Logo, Symbol, Tagline etc. Marketing collateral, Brochures, Packaging Design etc.
Corporate Identity gives a sense of the culture or personality of the business. It is an expression & reflection of an organisation’s culture, character, personality & its products & services. A strong & effective Corporate Identity helps your business to survive in the market for a long run.
Marketing collateral is a media material used to promote companies products and services. This includes from print material like Brochures, Flyers to digital content like E- Magazines, Catalogs etc. Anything you can use to communicate your company’s brand message is considered marketing collateral.
Packaging design is the process of creating everything on the outside of a product that a consumer would buy at a store or online. It is the connection of form, materials, imagery, colors, regulatory info etc., with ancillary design elements that make a product ready for marketing. We create effective Packaging through impactful and clutter breaking expressions of the brand’s promise and benefits in a consumer friendly.