Cultural Impact on Designs

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September 24, 2020 was World Interaction Design Day (IxDD) where we celebrated the impact interaction design has had on our lives.

This time theme was “Cultural and Sustainable”. We use interfaces every day (probably) and no matter how good or bad that interface is, it was designed by someone. We rely on the work of designers to help and enrich our lives.

As users, how can we be sure that designers put our needs first? In this blog will discuss about how cultural impact on Designs and if you anything please share your thougts in comment box below,


Designer should always know about the history ( Culture ) of a product before he should start. 

Cultural impact on Designs.

Culture is deep rooted, most of the time unseen and relates back to our histories and beliefs. It is about how we do things, why and the values we share in common with other people. Culture is a powerful thing that influences much more than we often realise.

Design is no different. Culture influences what every culture sees as a good design, bad design or just plain boring design. If you want to take a product, service, marketing campaign or even a leaflet to different countries, you have to look out for the local culture and how it will react.



How does culture impact on UX Designs. 

If you’re a UX designer, you’re probably already aware that culture affects your job – and if not, you should be. This is especially true when creating localized UX for your customers. Each culture places different value on different design elements, just as they do in their society. They also absorb content in different ways due to these cultural perspectives.


To keep things simple, we’ll break down visuals into two elements: color and symbolism. These are two design elements are commonly used to enhance the user experience and are both greatly influenced by your user’s cultural perceptions. This is the case for both on- and offline design.

Different cultures attach their own meaning (value) to certain colours and symbols as well. Symbols are often used as a metaphor, which help your users associate familiar concepts or ideas with unfamiliar ones. And if you’ve worked with translations you are probably also aware that some things, like metaphors, can simply not be translated well.

 Colors on the other hand influence your users’ perception of different UX elements. Color is essential because where you might be designing based on color psychology your user’s culture might influence what they truly perceive. This is to say that colors have certain cultural values attached to them as well. For example, while white in most Western cultures symbolises purity or peace, in other cultures it is attached to mourning and sadness and these cultural values influence the opinions your users form while on your site.

At Digi Scaling we believe in doing the right thing. Everything we’ve talked about is part of our process, and we love getting our clients on board too.

Want to discuss the interaction design requirements for your next project? Drop us a line…


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